Not only the English speaking part of the world has been busy trying to find out which factors make a link valuable. Inspired by Wiep´s article, Spanish SEO Señor Muñez asked 15 Spanish experts to share their thoughts.
“Half the money I spend on links is wasted, the trouble is I don’t know which half”, wrote Patrick Altoft a few days ago. To find out which links are the valuable ones, Dutch link builder Wiep published an extensive survey with the opinion of 17 well-known SEO and link specialists.
The list with Top Value Factors was interesting, the graphics were great, but the real gems in the Link value Factors document were the comments of the participants. In the Spanish version of Link Value Factors, no remarks are published. This makes the article much more of a multiple choice test than a in-depth survey.
Still, I thought it would be interesting to compare the results of the two articles:
Top 10 Most Important Factors
| Link Value Factors | Valor De Los Enlaces |
| 1. Robots.txt excluded page | 1. Anchor Text |
| 2. Anchor text | 2. Page authority (in inbound links) |
| 3. Link is on penalized page | 3. Domain authority (in quality of backlinks) |
| 4. Page authority (in inbound links) | 4. Page relevance (contextual relevance) |
| 5. Domain authority (in quality of backlinks) | 5. Link type (text, image, flash) |
| 6. Amount of outbound links on page | 6. Age of Domain |
| 7. Total amount of links on page | 7. Domain authority (in number of backlinks) |
| 8. Age of domain | 8. Domain authority (in rankings on relevant keywords) |
| 9. Relevant authority (in rankings on relevant keywords) | 9. Number of links |
| 10. Javascript link | 10. Page authority (in PageRank™) |
Top 5 Most Agreed Factors
| Link Value Factors | Valor De Los Enlaces |
| 1. Alexa ranking | 1. Anchor text |
| 2. Robots.txt excluded page | 2. Alexa ranking |
| 3. Domain authority (in quality of backlinks) | 3. Relevance based on TLD (.com, .edu, etc.) |
| 4. Page relevance (words only) | 4. Page authority (in inbound links) |
| 5. Number of links | 5. Link location on page (boiler plate) |
Top 5 Most Controversial Factors
| Link Value Factors | Valor De Los Enlaces |
| 1. TLD (.com, .edu, etc.) | 1. Target page |
| 2. Type of link (image, text) | 2. Surrounding text |
| 3. Domain authority (in PageRank) | 3. Quality of outbound links |
| 4. Domain authority (in rankings on irrelevant keywords) | 4. Page authority (in internal links) |
| 5. Target page | 5. Last date of page edit |
Looking at the Top 10 Most Important Factors, it´s interesting to see how the English specialists put much more wight on the dampening factors of a link. Actually 3 out of the Top 10 factors are dampening factors. (In a broader sense of the word, the amount of outbound links on page could also be considered a dampening factor, which would limit the number positive factors to 6).
The Spanish participants however, haven´t listed any DF in their Top 10. According to them, a Robots.txt excluded page - listed as most important in Wiep´s results - has only a “moderate influence on the link value”.
If we take the dampening factors out of the results, the Top 3 is the same for the English and Spanish survey.
2 Comentarios ↓
Hi Matthias, thank you so much for your link and for comment the results. Your post is quite interesting!, it has some ideas that I agree, because some of the results were surprising.
The DF were taken out of the lists because they weren’t clear (I cannot explain them properly) I know that some of them have problems to understand what they were asked for, that’s why I have taken out.
And the remarks, it was a pity that I cannot publish them. Some of the experts were “censured” from their companies so, in order to protect them, I have decided not to publish the remarks.
Again, thank you so much for your posts, your opinion and your link, of course!. And, as I have said in other blogs, I have to thanks all the Spanish, and Latin-Americans SEO that have taken part of this study, they make the real work!!
(Sorry for the English, a lot of time without speaking it!!)
Hi Señor Muñoz, thanks for stopping by! I really appreciate your initiative to take Wiep´s Link Value Factors to the Spanish speaking SEO community, although it´s unfortunate that some companies haven´t allowed their employees to speak out on this subject. I guess they don´t realize the importance of social interaction. I hope to read more follow-up posts and discussion on other Spanish and Latin-American blogs.
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